Sharing tastes, sharing knowledge.
A trade fair presence for a cookware manufacturer.

Berndes – Ambiente 2007

Frankfurt / 2006–2006

Sharing tastes, sharing knowledge.
A trade fair presence for a cookware manufacturer.

Berndes – Ambiente 2007

Frankfurt / 2006–2006

Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

BERNDES is a leading cookware brand and Germany’s largest frying pan manufacturer. To respond to strong consumer demand and the flourishing market for cookware, ippolito fleitz group was commissioned to translate the company’s completely reinvented brand identity into an exhibition stand. “What is your recipe for life?” asks BERNDES in its corporate communication, thereby showing that cooking and enjoyment of life are about much more than the sum of useful kitchen utensils. Instead an attitude to life is conveyed, promoted and proclaimed, and standards are raised that go beyond the norm. ippolito fleitz group precisely implements this attitude in space – in architecture and content.

From the outside, the exhibition stand appears as a closed unit. Long strips of gauze create a space, which consciously distances itself from the bustle of the surrounding trade fair. The strips of gauze display the new visual as well as different people that represent their own ‘recipe for life’ in a visually arresting manner. Their unusual poses combined with the translucent walls, through which the interior space can be divined, animate visitors to enter the exhibition stand. A large space unfolds within – an oversize kitchen as a symbol for the core expertise of BERNDES.

Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2007, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Heinrich Berndes Haushaltstechnik GmbH & Co. KG
Location
  • Frankfurt
    Ambiente
Status
  • Completed (2006–2006)
Categories
Team
  • Frank Faßmer
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Minka Ludwig
  • Sarah Meßelken
  • Yuan Peng
  • Stefan Schwab
Partner
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
Copyright
  • Ippolito Fleitz Group
Publications

Magazines
Books