BERNDES is one of the leading brands of cookware and Germany’s largest producer of pans. In order to do justice to both customer demands and the prospering market, the ippolito fleitz group was commissioned to develop a new brand image. Brand communication is now supported by, among other things, the slogan “What is your recipe in life?” and the signet ("Herz+"). BERNDES thereby underlines that cooking and enjoyment of life is more than the sum of useful cooking equipment: here an approach to life is communicated. The new image was first presented to the public with the stand at the Ambiente ‘07 trade fair.