The personality behind a brand
transformed into a brand personality.

Sigrun Woehr

Stuttgart / 2003–2004

The personality behind a brand
transformed into a brand personality.

Sigrun Woehr

Stuttgart / 2003–2004


Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

The Corporate Design translates the situation in the new store by incorporating the same sense of softness, elegance and color atmosphere. The three-dimensional dotted line in the space becomes a characteristic element of the new appearance. On the website, unforgettable song titles spin off the new shoe collections, which are presented on a long, interactive shelve.


Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

The three-dimensional dotted line in the space becomes a characteristic element of the new appearance.


Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Sigrun Woehr, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Sigrun Woehr
Location
  • Stuttgart
Status
  • Completed (2003–2004)
Categories
Team
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
Partner
  • Sebastian Heidfeld
Copyright
  • Ippolito Fleitz Group