The personality behind a brand transformed into a brand personality.
Sigrun Woehr
—Stuttgart / 2003–2004
The Corporate Design translates the situation in the new store by incorporating the same sense of softness, elegance and color atmosphere. The three-dimensional dotted line in the space becomes a characteristic element of the new appearance. On the website, unforgettable song titles spin off the new shoe collections, which are presented on a long, interactive shelve.