At trade fairs for aged care the brand has to present
itself as competent and sensitive. But never dull.

Brunner Altenpflege – 2011

Nuremberg / 2011

At trade fairs for aged care the brand has to present
itself as competent and sensitive. But never dull.

Brunner Altenpflege – 2011

Nuremberg / 2011

Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.

Health and nursing care is a key field of operation for contract furniture manufacturers Brunner. Along with functional seating furniture which supports the work of care personnel, their product range is distinguished by chairs which meet the highest standards in form and quality without sacrificing comfort.

This trade fair stand brings individual model groups together in a cosy atmosphere, deliberately avoiding a clinical feel. Ceiling hangings made from various textiles delineate and subdivide the stand. The hanging lamps, too, are textile-covered; their various conical forms evoke associations with living room and bedroom design elements. The walls of the central area are formed by a collage of framed pictures and objects, keepsakes of a life well lived. The gauze ceiling hangings pick up on the theme of memory: large format portraits put the emphasis on people and their (hi)stories.

Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.

This trade fair stand brings individual model groups together in a cosy atmosphere, deliberately avoiding a clinical feel.

Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects, Memory.

The walls of the central area are formed by a collage of framed pictures and objects, keepsakes of a life well lived.

Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Brunner Altenpflege – 2011, Nuremberg. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Brunner GmbH
Location
  • Nuremberg
Status
  • Completed (2011)
Categories
Team
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Anna Maier
  • Jörg Schmitt
  • Daniela Schröder
Partner
  • Monica Trenkler (Graphic Designer)
Copyright
  • Ippolito Fleitz Group