Sometimes you need to rethink your business cards. Think of them as a lobby, for instance.
Five Star Hotel Berlin—
Berlin / 2009
The prominent position of this building immediately adjacent to Potsdamer Platz, Leipziger Platz and the Beisheim Center demands a striking and self-confi dent presentation. The lobby, serving as the architectural »business card« of the hotel, boasts an incisive, outwardly powerful design that retains its effectiveness even from a distance. Dispensing with ostentatious gestures, instead it conveys a feeling of cosiness and professionalism, coupled with a familiar and welcoming atmosphere thanks to its harmonious design and meticulous attention to detail.