For a new private clinic for plastic and aesthetic surgery in downtown Frankfurt, we developed a visual and conceptual platform to communicate the promise of equal treatment of aesthetics and function in a believable, interesting and emotional manner. The consequent and equal treatment of these concepts should be noticeable from the very first moment when entering the clinic. To accomplish this, we combined warm and deep materials with graphic precision. The design is, like the results of the clinic, conscious of its form, sensuous and joined by a sense of clearness, competence and prudence. The architectonic language tries to be not stereotyping but unique with a healthy amount of self-esteem – like the patients leaving the clinic.