Two ideas informed the essential conceptional framework for developing a visual identity for this private clinic: aesthetics and function. These two concepts come together most perfectly in nature, where each new combination of aesthetics and function results in something fascinating and highly individual. To implement this guiding principle, we chose forms taken from nature: flowers, plants and organic shapes, portrayed as silhouettes. A round, two-piece mirror stands for their interconnection and becomes the trademark of the clinic, which respectfully and individually combines aesthetics and function in the treatment of each patient. The identity of the clinic as a whole was developed in an interdisciplinary approach above and beyond the logo and stationery design. The spatial realisation is a 3D embodiment of the guiding design principle, thus creating an optimal interplay of architecture and communication.