Nature-conscious and sustainable
The nature theme runs consistently throughout the spatial concept with the use of lush greenery and sustainable materials. Yet it also permeates the naming and interior graphic design. The names of the building’s conference rooms all reference the nature theme: Large meetings can be held in Wildflower Meadow or Refuge. Whereas Glade, Orchard, Shelter, Bird’s Nest, Spring and Waterfall are places in which thoughts and ideas can bubble up, despite being smaller spaces.
The top floor is designed as an entirely creative and agile floor. Here you can meet in Gazebo, Hide or Pergola, before stepping straight out onto the terrace to seek inspiration in the fresh air while feasting your eyes on wide-ranging views.
Lemonades and sparkling drinks in cast form
The interior graphic design is derived from the visuals of HassiaGruppe and Bionade. The shapes used mimic the bottlecaps of Bionade bottles or the curved lines of the Hassia lettering. Otherwise, we let it positively blossom, grow, sparkle and bubble with a whole host of geometric shapes. The colour selection draws on the product palette, setting fresh lemonade accents in leaf green, lemon, deep blue or spring blue.
The floor graphics mark individual areas and help zone the rooms. Thanks to varying graphic designs, highly individualised, independent areas are created. The theme then reappears on the walls in the WCs, for example. On the individual floors, orange, blackcurrant and mineral water were the inspiration for a room in which you can refresh yourself in both senses. Our proof that brand identity can also work in functional spaces.
The interior graphic design and guidance system draw directly from the brand essence, as well as from the company’s values and aims. However, the communication formats are not posters, screens or messages on walls, but a lively interplay of graphic design, interior design and architecture. The atmosphere is inspiring and exudes positive energy – creating identity-forming momentum for both Bionade and HassiaGruppe.