Rethinking the Office of the Future

Shanghai MAX Zone Technology Park Show Office

Shanghai / 2023

Rethinking the Office of the Future

Shanghai MAX Zone Technology Park Show Office

Shanghai / 2023


Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Technological innovations, and the miniaturisation of computer technology in particular, have enabled knowledge workers to work from anywhere, at any time. Moreover, the global pandemic showed us that the office is not the only place you can work. In this context, it’s important to examine the question of how the workplace of the future might look. The answer is simple: We need offices that foster collaboration and communication, and ones that are firmly anchored in a company’s culture, values and identity. What could this look like? In the Shanghai MAX Zone Technology Park, we designed a five-storey showroom office for Beijing Gold Concord Group to showcase different possible New Work typologies.

More than Just a Salary

China’s young generation has its own ideas about work. This demographic consists mainly of only children, who expect more from their working life than just a decent salary. Instead, they seek purpose and meaning through their work, and wish to work for a company whose culture reflects their beliefs and worldview. Only then are they willing to invest their time, knowledge and energy, because work is then an essential component of their identity. With this target group in mind, an office must be less static and hierarchically structured, and more able to adapt and encourage self-organisation.

All-In-One Office

Our show office spans five storeys in a building situated in the MAX Zone Technology Park. The owner, Beijing Gold Concord Group, specialises in research and development of advanced office ecosystems for high-tech companies. To show potential buyers different ways of designing their work environment, we began by identifying four core functions of everyday work: concentration, communication, collaboration and contemplation. On the individual floors, each of these core functions is expressed to a varying degree and is presented in different spatial situations. The first floor functions as a communication centre, while the fifth floor is a modern interpretation of the traditional CEO floor.

Come Together

The ground floor opens itself with a 270° degree perspective. This openness translates into a warm gesture of welcome, extending an invitation to communicate. The vibrant colour palette has an additional activating effect. Flowing lines on the floor and walls, and the undulating movement of the ceiling lights serve to direct your gaze to the reception counter. Additional spaces for interaction and communication are provided by a coffee corner for a casual chat, a hot desk or the lounge.

The Customised Workplace

The second floor exemplifies the possibility of having a diverse, personalised, yet flexible workspace that promotes communication and collaboration. Depending on the task, employees can choose the area that suits them best. The hybrid conference space, for example, allows for immersive meetings involving both physical and virtual participants. While a multifunctional open-plan arena can be used for lectures. Green plants create oases of inspiration. This not only takes individual preferences into account, but promotes a positive work atmosphere based on mutual trust and support.

Space Follows Tasks

The next two floors are designed to highlight the possibilities and potentials of activity-based working. A landscape of non-territorial workspaces invites employees to optimise their workday by working wherever they feel they would be most productive. Those who don’t want to be interrupted or disturb others can retreat to one of the phone boxes or into a one-person office. Hot desks, alcoves and lounges are scalable with your communication needs. With a two-storey conference room on the third floor, we make playful and efficient use of the space. On the fourth floor, a ring occupies the centre of the space. It serves as a zoning element, while at the same time, this powerful visual creates a strong sense of identification and belonging to this floor.

Next-Level Leadership

The CEO’s office on the fifth floor is characterised by vibrant greenery and spatial elements that are more reminiscent of a hotel lobby. The reception counter and the spacious waiting lounge are signs of hospitality and an appreciation of visitors. The CEO’s spacious work area remains visible through a glass wall, thus standing for an open and transparent management culture. A conference area and lounge are an expression of the reality that people talk to each other here. A high-quality materials world and opulent planting create a home-like atmosphere. This floor symbolises a new understanding of leadership and corporate culture: one that is less about hierarchy and more about the soft skills of its employees.

Young, Dynamic and Forward-Looking

Taking the project as a whole, it becomes clear how forward-looking it is in the context of the Chinese market. Until now, office concepts in China have been characterised by efficiency, hierarchy and a minimalist aesthetic. We counter this with an a lively, dynamic and functional work environment that appeals to a new generation of employees. This generation has a choice when selecting a job. And they will choose a company, which can credibly demonstrate that it fits their lifestyle and life purpose.

Categories

Awards

  • 2023 / iF DESIGN AWARD
    Winner – Interior Architecture/Office Interiors
  • 2023 / China Real Estate Design Award
    Merit Award – Category: Interior Design

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

A landscape of non-territorial workspaces invites employees to optimise their workday by working wherever they feel they would be most productive.


Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects


Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects
Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Shanghai MAX Zone Technology Park Show Office, Shanghai. A project by Ippolito Fleitz Group – Identity Architects

Client
  • Beijing Gold Concord Group Co., Ltd.
Location
  • Shanghai
Status
  • Completed (2023)
Categories
Photography
  • Zhu Di 朱迪
Team
  • Halil Dogan
  • Chen Dong 董棽
  • Peter Ippolito
  • Leo Luo 罗怡
  • Steven Shangguan 上官缙文
  • Frank Wang 王一非
  • Patrick Wu 吴星恒
  • Yu Yan 颜钰
  • Aaron Ye 叶鑫凯
  • Dirk Zschunke
Copyright
  • Ippolito Fleitz Group
Publications

Online media