The PARA VERT plants fresh ideas. We help them take root in your mind. Through our campaign.

PARA VERT campaign

Rheinau / 2020

The PARA VERT plants fresh ideas. We help them take root in your mind. Through our campaign.

PARA VERT campaign

Rheinau / 2020


PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

The PARA VERT is a product that plants fresh ideas. Quite literally. As a room divider, the PARA VERT provides flexible interior architecture, while contributing to a measurably improved spatial atmosphere and a more pleasant work environment. In the market launch campaign, the product is not simply positioned as a room divider, but as a climate activist, green therapist and money saver, doing more for employees than any motivational speech from the boss. Our campaign thus invests the product with a larger relevant brand space in a visually striking, informative and even entertaining manner.

Bringing new thinking to new work
‘New work’ has become a catchphrase of our time. Work spaces are evolving, new zones for employees are emerging, companies are investing in creating more pleasant work environments. And how to best do this? Well, it can be done quite easily, flexibly and very effectively. The PARA VERT offers directly implementable solutions for many situations with a diverse range of benefits for interior, zoning, climate and atmosphere. In the office as well as at reception, in the canteen, the lobby, the shop ... And anywhere else where you might like to introduce a bit of jungle into your space.

A jungle for one and all
Take the jungle indoors! Verdant, lush, wild and beautiful. We demonstrate just how easily this can be done with the PARA VERT by taking a balanced look at the product idea itself, with its design that instantly conveys simplicity and flexibility, while at the same time inspiring a zest for individual planting schemes. The product is therefore also a projection surface for one’s own green-fingered ambitions. And this is how our campaign immediately creates emotional traction, which removes the need for additional promotional gimmicks. Well, except for a watering can perhaps.

Green and flexible
The PARA VERT is a modular system that can be used very flexibly and individually in terms of its width, height and positioning. And once the PARA VERT is in place, our presentation clearly shows the effects that will unfold. So it is entirely up to you whether you love the large green leaves of a calathea or monstera. Or you prefer a cycad, rhipsalis or pansy. Although come to think of it, the humble pansy might not be the most appropriate choice ...

For a better world
Why the PARA VERT is new is easy to answer: it is simply unique. And as a product from Brunner, a company that specialises in furnishing for companies and organisations, the PARA VERT supports the brand in its contemporary thinking about the new work culture in a very targeted manner – and with a great degree of enthusiasm. The PARA VERT is deeply social and also socially relevant in the context of changed workplaces and cultures. Because in addition to its original purpose as a room divider, it also provides benefits for climate and wellbeing. And it makes a visible statement about green thinking and sustainability. ‘Plant new thinking’ is our claim and the PARA VERT is our hands-on contribution to a better world, which is undoubtedly in the spirit of the Fridays for Future activists.

Categories

Awards

  • 2021 / iF DESIGN AWARD
    Winner – Communication/Campaigns, Advertising

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

Bring the jungle indoors! Verdant, lush, wild and beautiful. Our product photoshoot shows just how easy this is to do with the PARA VERT. Create dense, green spaces – with the PARA VERT.

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects


PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects


PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

The original idea of the PARA VERT was to bring nature back back into the room. So original and untamed as possible.

Tilla Goldberg, Director Product Design


PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT campaign, Rheinau. A project by Ippolito Fleitz Group – Identity Architects
Client
  • Brunner GmbH
Location
  • Rheinau
Status
  • Completed (2020)
Categories
Photography
  • Ippolito Fleitz Group
  • Philip Kottlorz
  • Stefan Hohloch
Team
  • Frederika Eckhoff
  • Tilla Goldberg
  • Axel Knapp
  • Jörg Skalecki (Partner Concept/Text)
  • Carolin Stusak
  • Lea Witt
Copyright
  • Ippolito Fleitz Group