The vision in the space
The restaurant is at the very heart of ‘Object Campus – City of Visions’, an office concept created to generate synergies. In addition to the 65 employees of the renowned carpet supplier, start-ups from a range of industries and from across the entire region are also based here. And, as everyone knows, networking is much more effective on a full stomach. La Visione functions as a central space for encounters: an employee meeting place, co-working space, bar for one and all, and a point of contact to the world. An interface between the elaborate and the simple, the international and the regional, between a down-to-earth approach and avant-garde thinking. All of this had to be rendered visible and tangible in the visual identity: from business cards to exterior signage, as well as communication throughout the space.
A narrative of memories and free spirits
Vincenzo and Daniele, two Stuttgart restaurateurs, who have known each other since their early childhood in southern Italy, are in charge of food and drink. Their shared history provides a point of departure for the menu. The logo is based on their shared origins: soft, round and warm like the feeling that spreads throughout your body when you think of sunnier climes, yet at the same time, modern and unorthodox. Like the restaurant, the menu also comes in three integrated parts that breathe the spirit of the textile collage on the walls. Every detail of the colour-play is meticulously coordinated with the interior: in sync with the brilliant blue of the entrance area, combined with muted beige tones, inspired by the leather upholstery of the armchairs and tables. On the walls, portraits by Michel Comte throw open a window to the world: Framed famous personalities from art, fashion and music tell a free-spirited narrative of memories. Just like the namesake of Marie-Curie-Strasse, the street in which La Visione stands – and probably the only element that wasn’t deliberate in the design concept.