Serviced living shakes up the hotel market: We helped JOYN design and strategize this new category.
JOYN Serviced Living—
Leipzig / 2018–2019
Market studies tell us that increasing numbers of professionals are on the move. Take a closer look and you’ll find that work-related travel increasingly means longer stays in other locations. A typical situation might be, for example, that a Hamburg-based employee is sent to work on a three-month project in Vienna. This kind of situation dramatically alters the needs of travellers: Instead of being confined to a hotel room somewhere, they wish to live like a local for the duration. With the highest possible level of service, a genuine connection to the city and a community experience.
A way of living that energises you, instead of merely administering business travellers. The market has identified a huge potential here, and a whole new category is emerging – serviced living. As a multi-disciplinary studio, this was a task that suited us to the ground. Frankfurt-based Corestate were also quick to recognise this, and commissioned us to develop the interior architecture, the entire strategic positioning and brand development. The result is the JOYN brand – Joyn in!