Designed and implemented with a burst of strategic sunshine: Brand strategy and redesign for the Sonnenhotels.
Goslar / 2018
Sonnenhotels (Sun Hotels) is an umbrella brand that affiliates individually run hotels, located in popular holiday regions in Germany and Austria. Within the dynamically changing hotel sector, the family-run brand seeks to hone its positioning and establish a firm foundation for continued growth. Against this background, we have developed a distinct brand expression and a consistent redesign. Across all content and design levels and media, throughout a typical customer journey from the website to the weather forecast.