Designed and implemented with a burst of strategic sunshine: Brand strategy and redesign for the Sonnenhotels.

Sonnenhotels Identity

Goslar / 2018

Designed and implemented with a burst of strategic sunshine: Brand strategy and redesign for the Sonnenhotels.

Sonnenhotels Identity

Goslar / 2018


Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels (Sun Hotels) is an umbrella brand that affiliates individually run hotels, located in popular holiday regions in Germany and Austria. Within the dynamically changing hotel sector, the family-run brand seeks to hone its positioning and establish a firm foundation for continued growth. Against this background, we have developed a distinct brand expression and a consistent redesign. Across all content and design levels and media, throughout a typical customer journey from the website to the weather forecast.


Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

A guiding principle of the brand touches the very heart of the target group: A holiday in a sun hotel lets the sunshine into your heart.


Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

High consistency for the new brand design: From a new logo design and a centrally manageable Corporate Design for all the individual hotels to developing a new visual idiom and designing individual icons to aid navigation and guidance across all media.

Sonnenhotels Identity, Goslar. A project by Ippolito Fleitz Group – Identity Architects.

Client
  • Sonnenhotels Deutschland GmbH & Co. KG
Location
  • Goslar
Status
  • Completed (2018)
Categories
Team
  • Kim Angenendt
  • Florian Holzer
  • Axel Knapp
  • Jennifer Schäfer
  • Jörg Skalecki (Concept & Copywriting)
Partner
  • Adrian Lacheta (Programming)
Copyright
  • Ippolito Fleitz Group