An internationally renowned manufacturer of design furniture, Walter Knoll is known for a heterogeneous collection of premium furnishing products. Over the course of the last years, we’ve developed a distinctive and very successful brand architecture that provides a sensual and inspiring frame for the diverse range of furniture. In the absence of a specific formal context, the design worlds invite customers to dream – “How would I arrange these pieces of furniture at my home?” Parallel to the evolution of the collections, we’ve constantly refined the tools and methods of presentation in the showroom over the past years.
The new material enables a transparent and flowing mise-en-scène.
Carbon curtain & filter as styling elements—
The carbon curtain as a new innovative material enables a transparent and flowing mise-en-scène. Its enigmatic haptic properties immediately inspire curiosity in the visitor. When standing at right angles to the folds, the curtain appears almost wholly transparent, yet from other angles the stand content is almost completely concealed. The curtain casts a play of shadows in all directions, further captivating the visitor’s attention.