The product as icon. And yearning for a bright, sunshiny day.

Display for Bolon Eyewear

Shanghai / 2015

The product as icon. And yearning for a bright, sunshiny day.

Display for Bolon Eyewear

Shanghai / 2015

Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.

The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting.

Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.

Making of

Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Display for Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Xiamen Artgri Optical Co.,Ltd.
Location
  • Shanghai
Status
  • Completed (2015)
Categories
Copyright
  • Ippolito Fleitz Group