The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.
The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.