Climate change in the office and at home: A room divider planting fresh ideas

PARA VERT

2020

Climate change in the office and at home: A room divider planting fresh ideas

PARA VERT

2020


PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

From the moment man took a bite of the apple, paradise became a jungle: An awareness of life’s complexity marked the beginning of our restless nature. And ever since, man has earned his living by the sweat of his brow. At least that’s the story so far. Now, however, a change of well-nigh biblical proportions is being ushered into our work worlds, as we bid farewell to ‘old school’ and welcome in ‘new work’. Up until now, this change has meant more neon slides and bouncy castles. But a new figure is now entering the work world, with the power to rethink everything from scratch: Its complexity is not demanding, on the contrary, it makes everybody’s life more pleasant. And wherever a jungle is introduced, a little more peace follows. Above all, it succeeds in sharing space, any space – and uniting the people in it. Its core principle is growth, growth, growth – yet it is 100% people-friendly. And as green as the prevailing zeitgeist demands.

www.brunner-group.com

Hello to climate change!
In simple terms, the PARA VERT is a modular and freely expandable spatial structure. Its containers can be planted, or used for storage. In the first instance, the PARA VERT serves as a room divider – offering a way in which to zone an office space, as well as affording noise and visual protection. Moreover, it actively improves the work atmosphere: It helps clean the 15,000 litres of air that each and every one of us uses on a daily basis. Thereby reducing disease rates by up to 50%. And that’s not all: Studies have shown that people who are working on a difficult task in a greened space display significantly fewer physical and mental stress reactions. What is more, they come up with more creative solutions and have more fun in the process – overall intrinsic motivation is enhanced sustainably. Taking care of the plants together has the additional effect of deepening bonding in the workplace, and promotes a feeling of belonging amongst employees. The green therapist for our new work worlds is available from brunner from 2020. And for those of you with a boss who hasn’t yet embraced the concept of new work, you are more than welcome to have one at home.



PARA VERT fills the room with green life. Stretching up to the ceiling, spreading out into the space, growing into a dense, wild jungle. Or a tamed, airy garden.

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

The idea behind PARA VERT was to reintroduce nature into interior space. As natural and untamed as possible.

Tilla Goldberg, Director of Product Design

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects
PARA VERT. A project by Ippolito Fleitz Group – Identity Architects

PARA VERT. A project by Ippolito Fleitz Group – Identity Architects
Client
  • Brunner GmbH
Status
  • Project (2020)
Categories
Photography
  • Philip Kottlorz
  • Stefan Hohloch
  • Ippolito Fleitz Group
Team
  • Fynn Freyschmidt
  • Tilla Goldberg
  • Jonathan Ihm
  • Kim Jacobi
  • Georg Kast
Copyright
  • Ippolito Fleitz Group
Publications

Magazines
Online media