Sleepyhead helps little princes and princesses get a good night’s sleep from day one. While we ensure fairy-tale dreams.

Sleepyhead – Kind+Jugend 2017

Cologne / 2017

Sleepyhead helps little princes and princesses get a good night’s sleep from day one. While we ensure fairy-tale dreams.

Sleepyhead – Kind+Jugend 2017

Cologne / 2017


Sleepyhead – Kind+Jugend 2017, Cologne. A project by Ippolito Fleitz Group – Identity Architects.

Sleepyhead makes products for babies and infants with a sustainable, non-hazardous materials concept. With its certified eco-friendly materials, Sleepyhead hits a nerve with anxious parents. And with its large collection of attractive covers, Sleepyhead also wins the hearts of design-loving mothers and fathers.
The brand was presented for the first time in Germany on a larger scale at the Kind+Jugend 2017 trade fair in Cologne. A portal flanked by two classical columns focusses your gaze on the products that are presented in the middle of the rear area of the stand.

The architecture immediately awakens associations with an enchanted fairy-tale castle and this impression is augmented by a chequered chessboard floor. The fairy-tale castle is surrounded by an enchanted forest, inhabited by wild forest creatures. Step through the portal and you find yourself in the meeting area. A chessboard floor, white monkeys and marble-look seating conjure up thoughts of Alice in Wonderland, who might also wander wide-eyed through such a fantastic world. A dividing wall, in the shape of a bookcase through which small monkeys jump, divides this intimate zone from the rear area of the stand, which is reserved for product presentation. The dominating white of the room suggests a forest clearing, above which hangs a flower baldachin of real orchids. You can’t help but think of Sleeping Beauty – famous for being a prodigiously good sleeper! The rear wall holds gold-inlaid displays, which present the Sleepyhead products. Overall, the stand consists of multi-layered, dense yet cosy spaces that highlight the cosy intimacy of the product.

Opulent ornaments and packed bookcases coexist with luscious vegetation and centuries-old trees. Animals wander through the space and flowers are suspended from the sky. This profound yet whimsical world, offering so many different vistas, opens new perspectives at every glance and creates a multi-layered visitor experience.


Sleepyhead – Kind+Jugend 2017, Cologne. A project by Ippolito Fleitz Group – Identity Architects.

Sleepyhead – Kind+Jugend 2017, Cologne. A project by Ippolito Fleitz Group – Identity Architects.
Sleepyhead – Kind+Jugend 2017, Cologne. A project by Ippolito Fleitz Group – Identity Architects.

Sleepyhead – Kind+Jugend 2017, Cologne. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Sleepyhead™
Location
  • Cologne
Status
  • Completed (2017)
Categories
Photography
  • Philip Kistner
Team
  • Gunter Fleitz
  • Peter Ippolito
  • Paula Poveda
Copyright
  • Ippolito Fleitz Group
Publications

Books