How do Identity Architects make a book? They design each and every page individually and with love.

Monograph - Identity Architects

Stuttgart / 2017

How do Identity Architects make a book? They design each and every page individually and with love.

Monograph - Identity Architects

Stuttgart / 2017

Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.

„Identity Architects“. Celebrating the 15th anniversary of our studios, we’ve treated ourselves to something special: Our first official monograph - issued by FRAME Publishers, Amsterdam. As “Identity Architects” we devise and construct buildings, interiors and landscapes. We create products and develop communication measures. A multidisciplinary studio, our thinking exceeds the limits of departments. We target holistic solutions, taking our customers on a creative journey towards unique and efficient concepts. The book illustrates the versatility of our actions and provides insight into the broad spectrum of our work.

Along the way, twelve essays - written by Munich’s author and journalist Oliver Herwig - address central topics with regards to our work, thinking and design approach. In addition, Peter Ippolito and Gunther Fleitz elaborate on the philosophy and guiding principles of our studio in an extensive interview, while friend and mentor Ben Nicholson shares his views on our portfolio from across the Atlantic. On 378 pages with more than 700 photographs we present our most important projects - from the palace of Tashkent to a tiny jeweller in an old hoistway at a Moscow mall.

Graphic design and layout
Premium-quality processing and the book’s overall layout and graphic design mirror the passion and eye for detail we approach our challenges with. On every single page, we create highly individual and versatile layouts, underlining the unique character of each project and specific chapter. Following our passion for the ceiling as a “fifth wall”, each of the three book edges receives its own screen-printed colour pattern. The uncoated, dyed black cardboard covers provide the two-kilogram book with a beautiful feel and touch, perfectly contrasting with the pleasantly smooth surface of a unilaterally affixed title image. On the inside, the combination of matte coated volume paper and HUV printing produces brilliant levels of image and colour reproduction.

A perfectly coordinated interplay of highly individual layouts, premium materials, precise processing and exciting content turns our monograph into a fascinating overall experience. In the words of Peter Ippolito: “There are many places, some you remember”. In this case, we can safely say: “There are many books, some you want to put on your bookshelf”.

Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.

Nothing is left by chance: all three cutting edges of the book are screen printed with different patterns.

Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Memory.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Colours.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Technical drawings play an important part in the design porcess. The chosen fonts translate this impression in a technical but somehow hands-on visual appearance.

Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Colours.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Colours.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Case studies allow the readers to get deeper into the design process of the projects, the creative approach and ideas.

Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Monograph - Identity Architects, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Ippolito Fleitz Group GmbH
Location
  • Stuttgart
Status
  • Completed (2017)
Categories
Team
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Jennifer Schäfer
  • Carolin Stusak
Copyright
  • Ippolito Fleitz Group