Hunke’s business philosophy is characterized by a deep passion for beauty as well as an eye for detail, individual character and the extraordinary. For generations of customers the family business has been a reliable and sophisticated guide in the world of trends. However, the central theme “Discover.Beautiful” does not only represent the owners’ lifestyle and expertise, but also invites customers to explore the special sales rooms and product landscapes. In addition to the primary slogan, we derived separate themes for the individual departments: “Experience.Beautiful” (watches), “Feel.Beautiful” (jewellery) and “See.Beautiful” (optics).
Visibly inspired by its 1970’s origins, the eye-catching new logo pays homage to the owners’ strong ties with their rich family tradition. Following an extensive process of conceptualising and designing, we carefully revised the existing lettering. The new logo’s rejuvenated modern form perfectly harmonises with the interior design of the sales rooms, while maintaining the strong original character. The brass-tone chosen appears in the material concepts of the rooms and allows for a wide variety of possible colour shade and surface combinations. As an alternative to the dominant lettering, the distinct Hunke-H signet acts as a quality seal that can be used in a multitude of applications.
The communication concept for Hunke centres around a tight integration of room and communication. Spreading over various rooms and positions, the central communication theme animates customers to further explore the shop. “If there is something eternal like love, it is a ring”, for instance, is a writing on the wall leading from the ground floor through the staircase and all the way up to wedding ring area. The “wall of love” on the opposing staircase wall accompanies visitors on their way up with name pairs that represent both the power of love, regardless of gender or nationality, and the many couples that made their first steps towards marriage at Hunke.
Our print media designs emphasise the team’s cross-departmental expertise, combining varying Hunke products into narrative dyads and triads. Here, a watch for an early-morning business appointment meets a sparkling piece of jewellery for a night out. Exact geometric areas with facets inspired by the interior colour concept provide the background for product presentation, while also acting as the primary design scheme for the premium shop window display.
The business stationery means reflect the pleasant atmosphere of Hunke’s new interior spaces. A rich colour range, inspired by the room elements, characterizes the design of shopping bags, envelopes and business cards, while the premium brass signet beautifully contrasts with rose quartz, lapis lazuli and zircon colours.