Immobilien Regional Baden-Baden

Specialising in both real estate marketing and property management, Baden-Baden’s Immobilien Regional AG represents a corporation operating between the priorities of two distinct business segments. With the relocation to new office spaces, the company not only intends to communicate its leading role within the region, but also aspires to present itself as a strong and cohesive business entity. By implementing recurring design elements across all spaces, we emphasise the concept of coherence and create a discreet and consistent presence. Carefully selected premium materials reflect the company’s sense of appreciation for customers and reinforce brand confidence and identification - essential values in the world of real estate business. Prestigious new business spaces provide an appropriate setting for customer relationship building with both existing and prospective clients.

The ground floor offers an open and inviting showroom that can be viewed from two sides. Easily visible behind glass façades, current real estate offers are presented around two small seat groups. An artful counter with staggered cubic elements acts as the lobby area’s centre of customer communication and dialogue, coloured lines on its rear wall take up the company logo’s colour scheme. Herringbone-patterned wood supports transport a classic home décor element into a new context and – like the furnishing of the meeting zones - reference the central business concept of “living”. An alcove in the entrance area provides further options for discreet customer conversations.

A conference room, two team offices with four workstations each and a manager’s office for the real estate agents are all located on the ground floor. Here, partially glassed partition walls create an effective combination of transparency and discretion, while design elements like the sound-absorbing wood panelling were adopted from the entrance area to both underline the homely character and offer perfect acoustic conditions.

Unlike the prestigious ground floor spaces which were specially designed for customer communications and discreet working, the open-space office on the upper floor has to provide ideal working conditions for about thirty property management employees. Large shelve elements satisfy the extensive need for storage room and divide the open-space into smaller, yet fully interconnected units of communicative work. In addition to an array of highly versatile spaces for owners’ meetings or larger conferences, the upper floor also offers an ample staff canteen that presents a great variety of seating options.

On two floors, we’ve provided Immobilien regional with a multifaceted, yet cohesive working environment that meets the diversified business requirements and illustrates the company’s common bond. With a confident and modern design approach we emphasise the leading role within the region and bring the strong brand identity to live.