Planned and designed by JSK architect’s office, “die welle” is a commercial office building facing the need to stand out in Frankfurt’s fiercely contested market for tenants. In close collaboration with the marketing specialists of Oceans & Company, we provided the inner-city skyscraper with a substantial repositioning in the market - distinct unique selling points, showcased in an exciting manner and condensed into a core message that sticks. In this way, we built upon an easy to grasp positioning, which is closely connected to the building itself: the wave of opportunities.
In developing the repositioning around the core message of “a wave of opportunities”, we created a robust and assertive central theme.
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