We have turned an office building into a wave of opportunities. Our repositioning of “die welle”.

die welle Frankfurt

Frankfurt / 2017

We have turned an office building into a wave of opportunities. Our repositioning of “die welle”.

die welle Frankfurt

Frankfurt / 2017


die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

Planned and designed by JSK architect’s office, “die welle” is a commercial office building facing the need to stand out in Frankfurt’s fiercely contested market for tenants. In close collaboration with the marketing specialists of Oceans & Company, we provided the inner-city skyscraper with a substantial repositioning in the market - distinct unique selling points, showcased in an exciting manner and condensed into a core message that sticks. In this way, we built upon an easy to grasp positioning, which is closely connected to the building itself: the wave of opportunities.


die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

In developing the repositioning around the core message of “a wave of opportunities”, we created a robust and assertive central theme.


die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

A premium portfolio allows for customisation of information for potential tenants.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

die welle Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Location
  • Frankfurt
Status
  • Completed (2017)
Categories
Photography
  • Barbara Staubach
Team
  • Kim Angenendt
  • Nuray Gucanin
  • Axel Knapp
  • Jörg Skalecki (Partner Concept/Text)
  • Franziska Strantz
Copyright
  • Ippolito Fleitz Group