Possibly the most ambitious thing a prestigious architectural firm can ever build with us: a new brand.

Orange Blu

Stuttgart / 2015

Possibly the most ambitious thing a prestigious architectural firm can ever build with us: a new brand.

Orange Blu

Stuttgart / 2015


Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Wilford Schupp is one of the leading architects in Germany and beyond. The firm built a huge reputation and received much recognition for the Staatsgalerie Stuttgart and further developments along Stuttgart’s so-called cultural mile. With the new Orange Blu brand, a forward-looking reorientation is given a new name and a modernised identity. We provided significant support throughout the process of reorientation, defining the brand and infusing it with a content-rich, visual identity. With profound knowledge of the industry and a structured approach in the communication strategy.


Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Creativity is orange, processes are blue. Sophisticated design meets a new understanding of process management for the architecture and construction of the future.


Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

The new identity hones the perception of a new way of thinking with contemporary dynamism. It is an approach that is charged with bold, powerful and sometimes provocative statements.


Orange Blu, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Location
  • Stuttgart
Status
  • Completed (2015)
Categories
Ippolito Fleitz Group
  • Kim Angenendt
  • Axel Knapp
Partner
  • Skalecki Marketing & Kommunikation