Joint success has its own laws: this is the guiding principle for content and visual identity for a respected law firm in Frankfurt/Main. This approach puts a particular focus on the attitude, culture and relationship of the firm to its clients. In interplay with lex™’s specialisation and corresponding specialist content, the perception is created of a genuine law firm brand with its own distinct individuality.
Joint success has its own laws. This guiding principle promotes the positioning and perception of lex™ as a genuine law firm brand.