A Chinese jewellery brand blossoms anew – in stores, branding and communication.

KEER Jewellery

Beijing / 2015

A Chinese jewellery brand blossoms anew – in stores, branding and communication.

KEER Jewellery

Beijing / 2015

KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.

Keer is a Chinese jewellery brand. Against the backdrop of a competitive home market and the entry of well-known western jewellery brands into the Chinese market, our brief was to effect a comprehensive brand relaunch. We developed an optimum interplay of redesigned stores, Corporate Design and communication to unfurl the potential of the brand and clearly position Keer in the market.

KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
KEER Jewellery, Beijing. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
Client
  • Beijing Keerworld Jewelry Co., Ltd
Location
  • Beijing
Status
  • Completed (2015)
Categories
Team
  • Florian Holzer
  • Peter Ippolito
  • Axel Knapp
  • Kirsten Wagenbrenner-Ziegler
Partner
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
Copyright
  • Ippolito Fleitz Group