foufou is furniture in which you can find hidden worlds.
We have designed a thrilling voyage of discovery.

foufoufurniture

2014 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation

foufou is furniture in which you can find hidden worlds.
We have designed a thrilling voyage of discovery.

foufoufurniture

2014 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation

foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.

foufou furniture is a new boutique design workshop, creating exceptional furniture with secret compartments in which design worlds with differing themes are concealed: from the LSD scene of the 1960s to Little Red Riding Hood or a miniature library. Hidden in original furniture from different eras, these worlds combine to create individual stories for each piece.

www.foufoufurniture.com

The tantalising interplay between the furniture and the secret compartments within provides the raw material for the brand design. A newly designed logo suggests the different narrative layers inherent in the brand. The graphic design is characterised by an unconventional mix of collage, painting and illustration that spans different epochs. The angle of vision shifts in the communication, diving into the furniture and its stories sometimes in a more informative and sometimes a more adventurous way. Press kits were sent out with the aim of promoting awareness of foufou furniture. A little secret compartment is hidden in each press kit to draw attention to the unique characteristics of the brand. Only one of the small tins inside can be opened with the accompanying key, presenting the holder with the URL of foufou furniture.

The foufou furniture web presence is divided into two narrative levels: furniture and worlds. These can be experienced through images, text passages, a specially composed piece of music and audio stories. The furniture section tells the stories of the pieces of furniture, whereas the worlds section takes you on a mystical voyage of discovery. Video sequences present the worlds contained within the secret compartments in a fragmentary way, without revealing all their secrets.

foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.

The Worlds section plays with elements from the secret compartments and with short, dreamlike or even surreal video clips.

foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
foufoufurniture. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • foufoufurniture GbR
Location
  • www.foufoufurniture.com
Status
  • Completed (2014)
Categories
Photography
  • Markus Bassler
Team
  • Kim Angenendt
  • Florian Holzer
  • Axel Knapp
Partner
  • Alex Kern (Programming)
  • Aaron Schäfer (Composer)
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
Copyright
  • Ippolito Fleitz Group