Store premiere for a mail-order brand. Laura Kent says »My turn!« with confidence.

Laura Kent Store Frankfurt

Frankfurt / 2013

Store premiere for a mail-order brand. Laura Kent says »My turn!« with confidence.

Laura Kent Store Frankfurt

Frankfurt / 2013

Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

The objective was to design a friendly and inviting Corporate Architecture, which particularly appeals to a 50 plus, female target audience. It should be universal and flexible enough to enable varying product presentations, yet reserved enough to give the collections that are arranged by colour a calm and pleasing background. The underlying idea was to translate the homely, private ambience of a walk-in wardrobe into a retail-ready format.

Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects, Floors.
Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.
Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.
Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects, Ceilings.
Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects, Ceilings.
Laura Kent Store Frankfurt, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Location
  • Frankfurt
    Skyline Plaza Frankfurt, Europa-Allee 6, 60327 Frankfurt am Main
Status
  • Completed (2013)
Categories
Photography
  • Zooey Braun
Team
  • Monther Abuhmeidan
  • Alexander Assmann
  • Michael Bertram
  • Gunter Fleitz
  • Peter Ippolito
  • Tim Lessmann
  • Josephine Lüders
  • Janina Meissner
  • Luis Garcia Rodriguez
  • Maira Rosenberger
  • Daniela Schröder
Partner
    Copyright
    • Ippolito Fleitz Group