Inspiration is our one truly inexhaustible resource. A trade fair stand which presents the endless design possibilities of linoleum.

Armstrong – BAU 2013

Munich / 2013

Inspiration is our one truly inexhaustible resource. A trade fair stand which presents the endless design possibilities of linoleum.

Armstrong – BAU 2013

Munich / 2013

Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects.

For the 'Bau 2013', Armstrong DLW is highlighting its product palette of linoleum and vinyl flooring. The idea is to pursue the twin goals of presenting its new collections and sensitising a younger and inherently more experimental target group of architects to the appeal of these materials.

The Armstrong exhibition stand functions as a communication platform and gives visual expression to the company’s field of expertise. Every surface is covered by a complex, geometric pattern consisting of different cuts of Armstrong materials. A large rear wall, concealing several support rooms, carries a striking, abstract interplay of colours and shapes that create a sense of depth and perspective. From this starting point, the spatial graphic spreads out across the entire floor, covering the reception counter and conference tables.

An open communication zone of tables and counters is demarcated and contained by a folded ceiling element. The latter serves as a three-dimensional counterpart to the two-dimensional structure of the spatial graphic. A polygonal podium encloses a calmer communication zone within the stand. The Armstrong exhibition stand makes a strong and striking visual impact that can be transported well. Using an installation that encompasses the space in a collage of materials, Armstrong recommends the construction material linoleum for use in contemporary, cutting-edge interior design.

Awards

  • 2014 / Corporate Design Preis
    Award Inszenierung von Marken, Unternehmen, Produkten
  • 2014 / iF communication design award
    Award
  • 2014 / EXHIBITOR Magazine – Exhibit Design Awards
    Edge Award
  • 2013 / red dot award communication design
    Award
  • 2013 / DDC Award Gute Gestaltung
    Bronze award
Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects, Seating.

Using an installation that encompasses the space in a collage of materials, Armstrong recommends the construction material linoleum for use in contemporary, cutting-edge interior design.

Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects, Colours.

Every surface is covered by a complex, geometric pattern consisting of different cuts of Armstrong materials.

Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong – BAU 2013, Munich. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.
Client
  • Armstrong DLW
Location
  • Munich
Status
  • Completed (2013)
Categories
Photography
  • Ippolito Fleitz Group
  • P.G. Loske
Team
  • Alexander Assmann
  • Gunter Fleitz
  • Peter Ippolito
  • Sungha Kim
  • Tim Lessmann
  • Tanja Ziegler
Partner
    Copyright
    • Ippolito Fleitz Group