One of the most important weapons in presentation and distribution: the right packaging.

AXOR Presentation Bag

Schiltach / 2013

One of the most important weapons in presentation and distribution: the right packaging.

AXOR Presentation Bag

Schiltach / 2013

AXOR Presentation Bag, Schiltach. A project by Ippolito Fleitz Group – Identity Architects.

AXOR Starck Organic, designed by Philippe Starck for AXOR/Hansgrohe, is a range of highly sculptural, sensual bathroom fittings. To market the new product line, limited numbers of presentation cases were developed for sales representatives. The moulded leather embraces the organic forms of the bathroom fittings, a visual premonition of what lies within. Silky black flocking protects the high gloss polished fittings in the interior. Part of the brief was to ensure the bags weren’t overly feminine, as most of the sales representatives were male. The allusion to pistol holsters has brought a smile to the lips of many, including Philippe Starck himself…

Awards

  • 2014 / iF packaging design awards
    Award
AXOR Presentation Bag, Schiltach. A project by Ippolito Fleitz Group – Identity Architects.
AXOR Presentation Bag, Schiltach. A project by Ippolito Fleitz Group – Identity Architects.
AXOR Presentation Bag, Schiltach. A project by Ippolito Fleitz Group – Identity Architects.
AXOR Presentation Bag, Schiltach. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Hansgrohe SE
Location
  • Schiltach
Status
  • Completed (2013)
Categories
Photography
  • Ippolito Fleitz Group
Team
  • Tilla Goldberg
  • Martha Gültlinger
  • Jonas Hertwig
Copyright
  • Ippolito Fleitz Group