The second edition for new thinking
on POS is all about perception.

Point of Soul 2

Zurich / 2012 / A project by Ippolito Fleitz Group, GCGroup and Skalecki Marketing & Kommunikation

The second edition for new thinking
on POS is all about perception.

Point of Soul 2

Zurich / 2012 / A project by Ippolito Fleitz Group, GCGroup and Skalecki Marketing & Kommunikation

Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.

Key themes for future store concepts consolidated in a freshly developed brand: Point of Soul. A magazine that sets new standards in contemporary thinking, debate and conceptual acuity. Its target group are businesses that run a store or plan to open one. Point of Soul is a mono-thematic magazine that strikingly highlights individual facets of one overriding theme. Individual topics are attractively portrayed and served in easily digestible portions throughout the magazine.

The result is a multi-layered product with a punch, contained within a common visual and thematic context. Special print effects, interesting materials and a varied typography further enhance the design.

Awards

  • 2013 / ED Awards
    Category Self-Initiated Projects: Bronze Award
  • 2012 / Berliner Type
    Bronze Award
  • 2012 / red dot award communication design
    Award
  • 2012 / iF communication design award
    Award
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects, Colours.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul 2, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • GCGroup AG Zürich & Ippolito Fleitz Group GmbH
Location
  • Zurich
Status
  • Completed (2012)
Categories
Photography
  • Ippolito Fleitz Group
Team
  • Gunter Fleitz
  • Anatolij Gutsch
  • Peter Ippolito
  • Axel Knapp
  • Kirsten Wagenbrenner-Ziegler
Partner
  • GCGroup (Project Manager)
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
  • Monica Trenkler (Illustration)
Copyright
  • Ippolito Fleitz Group