The uniformity of urban coffee shops has led to
interchangeable brands. Time to caffeinate the concept.

San Francisco Coffee Company

Hamburg / 2011

The uniformity of urban coffee shops has led to
interchangeable brands. Time to caffeinate the concept.

San Francisco Coffee Company

Hamburg / 2011

San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects, Colours.

SFCC is a coffee house chain that has established 20 coffee shops in Germany – mostly in the south – so far. The planned countrywide expansion is to be supported by a new corporate architecture. Its design gives a new fresh look to the brand.

The typical American Diner booth is quoted in the different seating arrangements. Light colored cushioning and furniture correspond with the corporate color blue, which is used for the highly recognizable ray-shaped ceiling graphic. Takeaway-goods as coffee, tea and merchandise products are presented on individually designed displays, which show the same care for detail as the ironic menu board fixtures. The casual and ironic narrative of the Coffee-Stories Campaign displayed on posters, points out the high quality of the products. Components like organically shaped lamps or the folded counter front describe an unpretentious atmosphere and lightness of being – the American way of life.

San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.

Components like organically shaped lamps or the folded counter front describe an unpretentious atmosphere and lightness of being – the American way of life.

San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects, Memory.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects, Humour.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.

The casual and ironic narrative of the Coffee-Stories Campaign displayed on posters, points out the high quality of the products.

San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.
San Francisco Coffee Company, Hamburg. A project by Ippolito Fleitz Group – Identity Architects.

Floor plan

Client
  • san francisco coffee company
Location
  • Hamburg
    Alstertal Einkaufszentrum
Status
  • Completed (2011)
Categories
Photography
  • Zooey Braun
Team
  • Martin Berkemeier
  • Gunter Fleitz
  • Peter Ippolito
  • You Seok Kirschenmann
  • Axel Knapp
  • Yuan Peng
  • Silke Schreier
Partner
    Copyright
    • Ippolito Fleitz Group
    Publications

    Magazines