Future-proof shops have to re-think point of sale. Exciting new ideas in retail design.

Point of Soul

Stuttgart / 2010 / A project by Ippolito Fleitz Group, Skalecki Marketing & Kommunikation and GCGroup

Future-proof shops have to re-think point of sale. Exciting new ideas in retail design.

Point of Soul

Stuttgart / 2010 / A project by Ippolito Fleitz Group, Skalecki Marketing & Kommunikation and GCGroup

Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Core themes of future store concepts are amalgamated in a newly developed brand: POINT OF SOUL. Uniting new approaches in thinking, debate and conceptional acuity in magazine form. The versatility of these themes is visually transported in striking »points«.

The magazine uses different papers to lend a haptic structure to thematic focal points. The rough cover documents a desire for debate, while blind embossed and printed illustrations visually convey the different themes of POINT OF SOUL.

Awards

  • 2011 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2011 / iF communication design award
    Award
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Humour.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Point of Soul, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • GCGroup AG Zürich & Ippolito Fleitz Group GmbH
Location
  • Stuttgart
Status
  • Completed (2010)
Categories
Photography
  • Ippolito Fleitz Group
Team
  • Gunter Fleitz
  • Patrik Gubser
  • Peter Ippolito
  • Axel Knapp
  • Yuan Peng
Partner
  • GCGroup
  • Skalecki Marketing & Kommunikation
Copyright
  • Ippolito Fleitz Group