A company which processes glass could just be a glass-processing company. Or a brand which radiates excellence.

elidur

Dillingen / 2007

A company which processes glass could just be a glass-processing company. Or a brand which radiates excellence.

elidur

Dillingen / 2007

elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.

The task was to build a world for the umbrella brand and its products that could be both experienced and remembered. This should communicate in a nutshell both the core subject of glass as well as the company’s core areas of expertise such as quality, design and competence in providing solutions. An initial realisation can be found in the affix »Glass Culture«, which now augments the brand name. This addresses the theme of glass quickly and clearly. By appropriating the term »Culture«, the business assures the highest level of competency in handling the material. At the same time we have found a graphic image that communicates these properties, even without words. A dragonfly is a memorable and individualistic additive that now turns elidur into a strong brand name in both words and visually. This new brand awareness is also visible in the new showroom, exhibition stand and various advertising materials. In designing these media we have relied on atmospheric product photography in which the individual objects are always seen in a spatial context.

elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.

A dragonfly is a memorable and individualistic additive that now turns elidur into a strong brand name in both words and visually.

elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.

The brand presents a fascinating interplay of light, transparency and lightness.

elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
elidur, Dillingen. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • elidur Glasveredelung Dillingen GmbH
Location
  • Dillingen
Status
  • Completed (2007)
Categories
Team
  • Frank Faßmer
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
Partner
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
Copyright
  • Ippolito Fleitz Group