Fashion is what one carries within. Differentiating
ideas for fashion brands are built on insights.

delmod

Delmenhorst / 2008–2009 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation

Fashion is what one carries within. Differentiating
ideas for fashion brands are built on insights.

delmod

Delmenhorst / 2008–2009 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation

delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects.

A brand re-launch has been developed for the delmod fashion business that is significantly difference from the usual fashion advertising with fashion photo and logo. A visual device (hanger) has been developed that is adaptable to all media and advertising measures, always signifies “fashion”, but most of all always offers an extremely flexible basis for content: with exciting components that can be hung on the hanger and focus on the brand direction “Das trage ich. In mir" (that’s what I bear/carry. In me). This has created for delmod a long-term and wide-functioning basis for showing changing fashion trends, while always remaining immediately recognisable.

Awards

  • 2010 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2009 / iF communication design award
    Award
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects, Humour.
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects.
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects.
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects.
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects.
delmod, Delmenhorst. A project by Ippolito Fleitz Group – Identity Architects, Nature.
Client
  • delmod GmbH & Co. KG
Location
  • Delmenhorst
Status
  • Completed (2008–2009)
Categories
Team
  • Frank Faßmer
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Johanna Rudat
  • Lisa Seidl
Partner
  • Skalecki Marketing & Kommunikation (Creative Direction)
Copyright
  • Ippolito Fleitz Group