Here the temperament of its Sicilian owner is reflected
in lively discussions about her new restaurant.

Bella Italia Weine

Stuttgart / 2007

Here the temperament of its Sicilian owner is reflected
in lively discussions about her new restaurant.

Bella Italia Weine

Stuttgart / 2007

Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Bella Italia is a wine store as well as a restaurant. The owner is a typical warmhearted Sicilian woman. While selling the products of her home country and offering a creative home-style cuisine on an upscale level she transfers the Italian spirit to Germany. “Bella Italia Weine” was run for many years in a small living-room-like place with a very personal atmosphere. To extend the sales area as well as the capacity of seats she decided to move to a new location.

The new restaurant is located in Stuttgart West, an urban district which is very popular as a housing area as well as a location for offices working in a creative field. The restaurant is situated in the ground floor of a freestanding multiple dwelling in a charming Wilhelminian style.

Our aim was to keep the familiar atmosphere of the first restaurant, highlighting the character as a wine store at the same time. The character of the room is determined by two elements: At the ceiling we have mounted over 90 different mirrors found on jumble sales. The second element is a kind of room in the room. With its large oval table, a large round mirror on a wall with textile covering, a carpet and a bunch of lamps hanging from the ceiling the space appears like a homelike sitting-room. Three large shelf elements allow an effective promotion of the products. A new corporate design completes the image of “Bella Italia Weine”.

Awards

  • 2009 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2008 / The Ring – iC@ward international design
    Honorable Mention
  • 2008 / DDC Award Gute Gestaltung
    Award
  • 2008 / red dot award communication design
    Award
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Acquirement.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Mirror mirror on the ceiling
The different sizes and styles of the mirrors are combined into a collage that opens up numerous perspectives.

Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Floors.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Ceilings.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects, Storytelling.

A place has been created that is more like the owner Maria's living room rather than a normal restaurant.

Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Bella Italia Weine, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Floor plan

Client
  • Bella Italia Weine
Location
  • Stuttgart
    Vogelsangstr. 18
Status
  • Completed (2007)
Categories
Photography
  • Zooey Braun
Team
  • Gunter Fleitz
  • Judy Hänel
  • Peter Ippolito
  • Britta Kleweken
  • Axel Knapp (Graphic Designer)
  • Sarah Meßelken (Graphic Designer)
  • Lena Nöh
  • Yuan Peng (Graphic Designer)
  • Anne Schädlich
  • Christian Weiß
Partner
  • Stefan Gabel (Color Consulting)
Copyright
  • Ippolito Fleitz Group
Publications

Magazines